Introducing: Send RFM Segments to Shopify and Klaviyo (Beta)

Introducing: Send RFM Segments to Shopify and Klaviyo (Beta)

Salima Nadira

Salima Nadira

Announcements

Jul 11, 2025

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What we'll talk about

We’re closing the loop on your data automation journey.

Airboxr already helps you pull data and analyze it—now, we’re piloting the final step: pushing that data to your marketing tools. As a first use case, we’re launching the ability to send RFM-based customer segments directly into Shopify and Klaviyo.

These segments will be applied only to your active customer base, which we are determining as customers who have ordered at least once in the last 365 days.

This feature is in limited beta, and we’re inviting a small group of users to try it first and share feedback before the public release.

What It Does

  • Uses our retail-optimized RFM analysis methodology

  • Automatically creates customer segments like Champions, Loyalists, etc.

  • Sends those segments into Shopify Customer Segments and Klaviyo

More about our RFM method.

Automate your Shopify reports.

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How to Get Started

  1. In your Airboxr Settings, activate the “Send RFM Segments” beta feature. You will be asked to provide new permissions to do so; follow the prompts to allow permissions.

  2. Select the platforms you want to send your segments to (currently only Shopify is available, Klaviyo and Brevo is on our product map).

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Where to See the Segments

  • In Shopify: Go to Customer Segments. You’ll see a predesigned segment called ‘ABX: Champions’, and your customers will have tags appended like ‘abx-champions’.

We’re actively gathering feedback to shape this feature—please share your thoughts and experiences with us!

Salima Nadira

About the Author

Salima is Director of Product Marketing at Airboxr. She works with leading DTC brands to help them make sense of their data for better decision-making. She is also a professional musician with an avid following on Spotify.

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Automate your Shopify marketing, revenue, and operational reports.

Try it now

Automate your Shopify marketing, revenue, and operational reports.