Measure the sales performance of your product variants

Measure the sales performance of your product variants

Hop Designer

Bhavya Ratra

Category

Revenue

This report provides a consolidated view of sales performance metrics at the product variant level. It captures total orders, quantity sold, gross and net sales, discount value, and returns value for each variant.

This report can be used to uncover product insights, optimize inventory and promotions, and guide strategic decisions around your product catalog.

Integration(s)

How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Product Variant Performance Evaluation: This helps assess customer preferences and product popularity, providing direction for inventory planning, marketing focus, and product lifecycle decisions. For deeper marketing insights, connect this with the Order Export with Product Hop to evaluate campaign impact at the variant level.


  2. Discount and Promotion Assessment: Review the effect of discounts across product variants to determine which products respond well to promotional pricing. To go a step further, pair this report with the Product Variant Sales by Region Hop to understand which regions specific variants perform best.


  3. Returns Impact Analysis: Evaluate how returns affect each variant's net revenue and overall performance. Use this insight to identify variants that may need changes in product detail accuracy, quality, or sizing guidance to reduce returns and protect margin.

In This Report

Metrics

  • Net Quantity

  • Gross Sales

  • Discount

  • Returns

  • Net Sales

  • Tax

  • Total Sales

  • Order Count

Grouped By

  • Product Title

  • Product Type

  • Variant

  • SKU

  • Store

Additional parameters

  • Tags

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.