Track your stores web traffic over time

Track your stores web traffic over time

Hop Designer

Bhavya Ratra

Category

Marketing

This is a report for you to track your web traffic and your store’s purchase funnel on a daily basis. This is especially useful for knowing your store’s conversion/drop-off rate at every stage of the purchase funnel.

Integration(s)

How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Monitoring Conversion Funnel: By tracking metrics like Product Views, Add to Carts, Checkouts, and Orders, the report provides a comprehensive view of the conversion funnel. E-commerce stores can monitor the progression of users from product views to completed orders. This information is crucial for identifying potential bottlenecks in the funnel and optimizing the user journey for increased conversions.


  2. Analyzing Traffic Trends: Users can track daily traffic trends over time. This information is valuable for identifying patterns, seasonality, and the impact of marketing campaigns or promotions on website visits. Understanding these trends helps in optimizing marketing strategies and allocating resources effectively.


  3. Improving Content Strategy: Users can use the "Pages per Session" and β€œAverage Session Duration” metric to get insights into how many pages users typically view in a single session and how long they stick around. E-commerce stores can use this information to evaluate the effectiveness of their content strategy. High values of these metrics may indicate engaging content, while lower values may prompt a review of content relevance and presentation.


  4. Benchmarking Performance: Daily tracking provides a benchmark for evaluating the success of various initiatives over time. Whether it's the launch of a new product, a website redesign, or a marketing campaign, comparing daily metrics before and after these events helps in assessing their impact on overall performance.

In This Report

Metrics

  • Users

  • New Users

  • Sessions

  • Sessions per User

  • Pageviews

  • Pages per Session

  • Average Session Duration

  • Bounce Rate

  • Product Views

  • Add to Carts

  • Checkouts

  • Orders

  • Page View-to-Order Conversion Rate

Grouped By

  • Date

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.