Hop Designer
Ryan Jansen
Category
Marketing
This Hop offers an in-depth evaluation of the geographical performance of your TikTok Ads. It doesn't just skim the surface; it dives into granular data to give you a comprehensive view of how each region is performing in terms of both visibility and conversion.
This report can be scheduled to run daily, weekly or anything interval of your choice.
Integration(s)
How to use this Hop.
Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.
Strategic Resource Allocation: You can use the cost and conversion metrics to allocate resources more effectively. High cost and low conversion in a particular region? It may be time to either revamp your advertising approach there or pivot to more fruitful markets.
Audience Targeting: The CTRs and impressions give you an idea of how engaging your ads are to the audience in different regions. Low CTR despite high impressions? You may need to adjust the ad content to better suit regional preferences.
Operational Efficiency: Weekly updates allow you to rapidly identify trends or issues. This agility can lead to quicker decision-making, saving both time and money in the long run.
Product Strategy: High conversions in a particular area can be an indicator of regional preference for certain products. You can use this data to inform inventory levels and even consider regional-specific merchandise.
In This Report
Metrics
Cost
Cost per Click (CPC)
Cost per Mille (CPM)
Impressions
Clicks
Click Through Rate (CTR)
Conversions
Grouped By
Country/Region
Connect your Shopify store and automate this report. You will never have to manually work with data again.