Overall Campaign Health Assessment: E-commerce stores can use these metrics to assess the overall health and performance of their TikTok campaigns. Analyzing these metrics collectively provides a holistic view of the campaign's effectiveness and efficiency.

Budget Allocation Optimization: Businesses can optimize their budget allocation across different campaigns. Understanding the cost efficiency of each campaign across the conversion funnel helps in making informed decisions about where to allocate more budget for better returns on investment (ROI) and where adjustments are needed to enhance cost-effectiveness.

Audience Engagement Analysis: Metrics such as Impressions, CTR, and Paid Followers provide insights into the level of audience engagement with TikTok ads. E-commerce stores can analyze these metrics to understand which campaigns resonate most with their target audience. High CTR and increased Paid Followers indicate effective ad engagement and audience interest, guiding decisions on content and creative elements.

Conversion Funnel Optimization: This report includes metrics related to the conversion funnel, such as Total Initiated Checkouts, Total Complete Payments, and Conversion Rates. Users can analyze these metrics to optimize the conversion funnel. For instance, if there's a high initiation of checkouts but a low completion rate, adjustments can be made to the checkout process to improve the overall conversion rate.