Hop Designer
Mayank Verma
Category
Marketing
This is a report on the search impression performance of your Google Ads campaigns within the specified time period. Search impression share indicates how often your ads are shown compared to the total number of times they could have been shown. Top impressions is how frequently your ads appear at the very top of the search results page. Absolute top Impressions is how often your ads are displayed in the topmost position on the search results page.
Integration(s)
How to use this Hop.
Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.
Campaign Evaluation: By analyzing the search impression share, top impressions, and absolute top impression metric, e-commerce stores can evaluate the effectiveness of their campaigns in capturing available impressions, access how frequently ads appear at the very top of the search results page, and also identify areas for improvement.
Keyword and Ad Copy Optimization: The report guides keyword and ad copy optimization efforts. E-commerce stores can identify high-performing keywords and ad copy that contribute to a higher search impression share and top impressions. Conversely, keywords or ad variations with lower performance may require refinement or replacement.
Budget Allocation and Bid Adjustment Strategy: E-commerce stores can allocate budgets strategically based on the performance of campaigns with higher search impression shares and prioritize bids for keywords that consistently achieve top and absolute top impressions.
In This Report
Metrics
Search Impressions share
Impressions (Top) %
Impressions (Absolute Top) %
Grouped By
Campaign
Connect your Shopify store and automate this report. You will never have to manually work with data again.