Hop Designer
Shubham Kaushal
Category
Customer, Revenue
This report groups your entire customer base into easy to use segments - Champions, Loyalists, Emerging, At Risk, Hibernating, and Newbies - using the RFM framework.
RFM analysis is a customer segmentation technique that evaluates customer engagement and contribution to revenue based on three dimensions: Recency, Frequency, and Monetary Value.
R - Recency indicates how recently a customer has purchased a product.
F - Frequency measures how often a customer makes purchases.
M - Monetary value assesses the total value of a customer's transactions over a specific period.
Customers are ranked on a scale of 1-5 for each dimension. Depending on the combination of their RFM scores, they are then assigned to different segments.
This report also distinguishes between Active Customers and Inactive Customers. Your active customer base is taken to be customers who purchased within the past 12 months. Customers who did not make any purchases within the last year are deemed inactive (also known as lapsed customers); they are automatically included in the Hibernating segment.
Integration(s)
How to use this Hop.
Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.
Win back At Risk and Hibernating customers: Send re-engagement campaigns to these segments, with or without discounts, to reduce customer attrition.
Create Champions of Newbies: The best time to capture a customer’s loyalty for life is when they first purchase. Quickly re-engage Newbies and incentivize them to purchase again within a short period of time, to model Champion behavior from the start.
Increase Average Customer Value for Emerging and Loyalist segments: Send campaigns focused on increasing frequency of spend, as well as increasing cart size.
Reward Champions: Give your best customers perks like early access, limited editions, and surprise freebies; or rope them into an ambassador program.
In This Report
Metrics
Lifetime Orders
Lifetime Spend
Recency Score (R)
Frequency Score (F)
Monetary Score (M)
Additional parameters
Email
Phone
Status
Last Purchase Date
See also:
Connect your Shopify store and automate this report. You will never have to manually work with data again.