Determine how profitable your sales channels are

Determine how profitable your sales channels are

Hop Designer

Bhavya Ratra

Category

Revenue

This report gives a consolidated view of sales and profit metrics across all your sales channels. It enables you to track the overall performance of each channel based on key indicators such as gross sales, net sales, gross profit, gross margin, discounts, and returns. This makes it easy to identify which sales channels contribute the most to your bottom line and where to focus your optimization efforts.

Integration(s)

How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Evaluating Promotional Performance by Channel: Understand how past discounts and campaigns have impacted profit across different channels. If certain channels maintain strong gross margins even when promotions are applied, they may be more efficient targets for future campaigns.

  2. Channel-Level Profit Attribution: Gain clarity on how each channel contributes to overall profitability. This is especially helpful when working with wholesale, marketplace, or affiliate partners, where profit-sharing or commissions are involved.

  3. Minimizing Return-Driven Losses: Spot which channels experience higher return values and take action to improve the customer experience on those platforms β€” whether that’s updating product content, managing expectations, or refining return policies.

  4. Budget and Resource Planning: Use clear profitability insights per channel to inform how resources, marketing budgets, and inventory should be allocated for maximum impact and ROI.

In This Report

Metrics

  • Order Count

  • Net Qty

  • Gross Sales

  • Discount

  • Returns

  • Net Sales

  • Tax

  • Shipping

  • Total Sales

  • Cost of Good Sold (COGS)

  • Gross Profit

  • Gross Margin (CM1) %

Grouped By

  • Sales Channel

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.