Review your GA4 purchase funnel by product

Review your GA4 purchase funnel by product

Hop Designer

Mayank Verma



This is a report on each of your product’s purchase funnel performance within the specified period. It gives you insight into how well your products convert viewers to buyers.


How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Optimizing Product Listings: Understanding the product purchase funnel allows for the optimization of product listings. E-commerce stores can analyze the journey from views to add-to-carts and purchases to identify potential bottlenecks or areas for improvement. This may involve enhancing product descriptions, and images, or addressing any issues that hinder a seamless customer experience.

  2. Identifying Top-Performing Products: The report allows businesses to identify their top-performing products based on the number of purchases and revenue generated. This helps identify which products contribute significantly to overall sales and profitability. Businesses can prioritize marketing efforts, allocate resources, and strategize inventory management based on the performance of these key products.

  3. Product Category Insights: Report users can analyze which categories attract more views, add-to-carts, and purchases. This information aids in understanding customer preferences and can guide inventory expansion or optimization efforts within specific product categories.

  4. Inventory Management Strategies: The report assists in making informed decisions related to inventory management. Purchase funnel data can be used to prioritize stock levels based on the popularity and conversion rates of individual products. This ensures that high-converting products are adequately stocked while avoiding overstocking less-performing items.

  5. Pricing Strategy Adjustments: Revenue data in the report provides insights into the overall financial performance of each product. E-commerce stores can assess whether pricing adjustments are needed for specific products to align with customer expectations and market dynamics. This analysis supports strategic pricing decisions to maximize revenue.

  6. Promotion and Marketing Planning: Products with a high number of views but lower conversion rates may benefit from targeted promotions or marketing campaigns. Businesses can use the report to identify products that have captured customer interest but may require additional incentives or visibility to drive conversions. This informs the planning of strategic marketing initiatives.

In This Report


  • Items viewed

  • Items added to cart

  • Items purchased

  • Items revenue

Grouped By

  • Item name

  • Item category

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.