Identify drop off points in your Facebook Ads purchase funnel

Identify drop off points in your Facebook Ads purchase funnel

Hop Designer

Mayank Verma


Marketing, Revenue

This is a report that shows important metrics across the purchase funnel of each ad. This enables users to identify key drop-off points in checkouts from each ad.


How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Identifying Drop-Off Points in the Funnel: The report allows businesses to identify drop-off points in the purchase funnel by comparing metrics at different stages. For example, if there is a high number of Link Clicks but a significant drop in Landing Page Views or Adds to Cart, it indicates a potential issue in the user experience on the landing page or product page. Identifying these drop-off points helps in optimizing the customer journey for better conversion rates.

  2. Campaign-Level Performance Analysis: This analysis helps in understanding which campaigns are driving the most valuable interactions and conversions. It aids in decision-making regarding budget allocation, creative adjustments, and overall campaign strategy.

In This Report


  • Campaign

  • Ad Set Name

  • Ad Name

  • Amount Spent

  • Link Clicks

  • Landing Page Views

  • Adds to Cart

  • Checkouts Initiated

  • Purchases

  • Adds to Cart Value

  • Checkouts-Initiated Value

  • Purchase Value

Grouped By

  • Campaign

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.