This is a report that shows important metrics across the purchase funnel of each ad. This enables users to identify key drop-off points in checkouts from each ad.
How to use this Hop.
Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.
Identifying Drop-Off Points in the Funnel: The report allows businesses to identify drop-off points in the purchase funnel by comparing metrics at different stages. For example, if there is a high number of Link Clicks but a significant drop in Landing Page Views or Adds to Cart, it indicates a potential issue in the user experience on the landing page or product page. Identifying these drop-off points helps in optimizing the customer journey for better conversion rates.
Campaign-Level Performance Analysis: This analysis helps in understanding which campaigns are driving the most valuable interactions and conversions. It aids in decision-making regarding budget allocation, creative adjustments, and overall campaign strategy.
In This Report
Ad Set Name
Landing Page Views
Adds to Cart
Adds to Cart Value