This is a report of core ad and e-commerce metrics of your Facebook ad campaigns within the specified time period. It gives insight into ad metrics such as reach, impressions, CPM, link clicks, CTR, etc, and also your e-commerce metrics such as add-to carts, checkouts, number of purchases, purchase value, and their respective cost per action.
It is important to note that this report requires you to set up your Meta Pixel tracking properly.
How to use this Hop.
Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.
Performance Assessment: The report provides a quick snapshot of essential ad metrics, including reach, impressions, frequency, amount spent, clicks, CPC (Cost Per Click), CPM (Cost Per Mille), and CTR (Click-Through Rate). E-commerce stores can use this information to assess the overall performance of their advertising campaigns within the specified time period.
Unit Cost per Action Optimization: Analyzing the cost per action metrics for various actions, such as clicks, add to carts, and purchases, enables e-commerce businesses to optimize their ad spend. By understanding the unit cost per action, businesses can know if their ads are cost-efficient or not and take appropriate action.
Revenue Generation Analysis: The report includes key revenue metrics such as Return on Ad Spend (ROAS), number of orders, and revenue generated. E-commerce stores can assess the direct impact of their Facebook video ads on revenue. Analyzing ROAS helps businesses evaluate the profitability of their ad campaigns, allowing for data-driven decisions on budget allocation and ad strategy adjustments to maximize revenue generation.
In This Report
CPM (Cost Per 1000 impressions)
CTR (Link Click-Through Rate)
Outbound Clicks CTR
Cost per Outbound Click
Cost per Content View
Adds to Cart
Cost per Add to Cart
Adds to Cart Value
Cost per Purchase
ROAS (Return on Ad Spend)
Ad Set Name