Measure your email campaign performance by it's checkout funnel

Measure your email campaign performance by it's checkout funnel

Hop Designer

Teng Chiong Yap


Marketing, Revenue

This is a report showing the checkout funnel performance metrics of each email campaign you’ve sent out on Klaviyo within the specified time period.


How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Checkout Funnel Conversion: E-commerce stores can track the number of recipients who progressed to the checkout stage and successfully placed an order after receiving the email. This allows businesses to understand how well their campaigns drive users to place orders through the checkout funnel.

  2. Identifying High-Converting Campaigns: E-commerce stores can identify and prioritize high-converting campaigns based on the number of orders and revenue generated. This insight aids in identifying campaigns that give tangible results allowing businesses to study, replicate, and improve on the campaign content.

  3. Campaign Comparison and Benchmarking: The report allows for the comparison of different email campaigns, enabling businesses to benchmark their performance against each other. This comparative analysis helps in identifying trends, patterns, and successful strategies.

  4. Retargeted Campaign Planning: The insights from the report inform future retargeting email campaign planning. E-commerce stores can strategically plan to retarget recipients who abandoned their order checkout.

In This Report


  • Recipients

  • Emails Delivered

  • Active on Site

  • Checkout Started

  • Placed Order

  • Revenue

Grouped By

  • Campaign

Additional parameters

  • Sent Date

  • Sent Time

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.