Product and Content Alignment: Analyzing campaign performance by age and gender helps identify which products or content resonate most with different demographic segments. Stores can align their product offerings and content strategy to better meet the preferences of specific age groups and genders.

Budget Allocation and ROI Optimization: The report assists in optimizing advertising budgets by providing insights into the cost per click (CPC) and amount spent across age and gender segments. Businesses can allocate budgets based on the performance of each demographic.

Creative and Ad Copy Refinement: By evaluating campaign metrics across age and gender, e-commerce stores can refine their creative elements and ad copy. Understanding which visuals, messaging, and offers resonate best with different demographics allows businesses to create more compelling and relevant advertisements.

Campaign A/B Testing Insights: E-commerce stores often conduct A/B testing to compare different ad creatives or messaging variations. The report provides valuable insights into how these variations perform across different age groups and genders.