Review demographics on your Meta Ads campaigns

Review demographics on your Meta Ads campaigns

Hop Designer

Mayank Verma



This report displays campaign performance by age and gender, helping identify customer demographics.

You can also customize this report only to include certain demographics of your choice.


How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Product and Content Alignment: Analyzing campaign performance by age and gender helps identify which products or content resonate most with different demographic segments. Stores can align their product offerings and content strategy to better meet the preferences of specific age groups and genders.

  2. Budget Allocation and ROI Optimization: The report assists in optimizing advertising budgets by providing insights into the cost per click (CPC) and amount spent across age and gender segments. Businesses can allocate budgets based on the performance of each demographic.

  3. Creative and Ad Copy Refinement: By evaluating campaign metrics across age and gender, e-commerce stores can refine their creative elements and ad copy. Understanding which visuals, messaging, and offers resonate best with different demographics allows businesses to create more compelling and relevant advertisements.

  4. Campaign A/B Testing Insights: E-commerce stores often conduct A/B testing to compare different ad creatives or messaging variations. The report provides valuable insights into how these variations perform across different age groups and genders.

In This Report


  • Reach

  • Impressions

  • Clicks (All)

  • CPC (All)

  • Amount Spent

Grouped By

  • Campaign Name

  • Age

  • Gender

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.