Measure your Facebook video Ad performance

Measure your Facebook video Ad performance



on the Shopify App Store

on the Shopify App Store

14-day free trial

14-day free trial

How it works

Click the run button above

Log in with your Google ID to create a free account

Connect your data source

Report runs automatically

Need help?

Want to automate the reports you already use? Want a strategy review of your current business? Talk to our experts.

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This is a comprehensive report on all your video ad performance metrics answering questions on whether your ad was able to grab the viewer’s attention, the unit cost per action, and if your ads are generating enough revenue within the period. You can also analyze the drop-offs at each step of the purchase funnel.


How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Audience Engagement Assessment: The report includes metrics such as hold and hook rates, providing insights into the effectiveness of grabbing viewers' attention. Users assess how well their video ads engage the audience from the beginning and maintain their interest throughout the content. Understanding audience engagement allows businesses to refine video content strategies and optimize for attention-grabbing elements.

  2. Unit Cost per Action Optimization: Analyzing the cost per action metrics for various actions, such as clicks, landing page views, add to carts, and purchases, enables e-commerce businesses to optimize their ad spend. By understanding the unit cost per action, businesses can know if their ads are cost-efficient or not and take appropriate action.

  3. Revenue Generation Analysis: The report includes key revenue metrics such as Return on Ad Spend (ROAS), number of orders, and revenue generated. E-commerce stores can assess the direct impact of their Facebook video ads on revenue. Analyzing ROAS helps businesses evaluate the profitability of their ad campaigns, allowing for data-driven decisions on budget allocation and ad strategy adjustments to maximize revenue generation.

  4. Purchase Funnel Drop-off Analysis: Understanding where viewers are dropping off provides valuable insights into potential pain points in the customer journey. This analysis allows businesses to optimize video content, call-to-action messaging, and user experience on landing pages to reduce drop-offs and improve overall conversion rates.

In This Report


  • Amount Spent

  • Impressions

  • Reach

  • Frequency

  • Cost per Mille (CPM)

  • Cost per Purchase (CPP)

  • Return on Ad Spend (ROAS)

  • Purchases

  • Purchase Value

  • Cost per Click (CPC)

  • Click Through Rate (CTR)

  • Landing page views

  • Cost per landing page view

  • Adds to cart

  • Cost per add to cart

  • Average watch time

  • 3-Second video plays

  • Cost per 3-Second video plays

  • Thru plays

  • Cost per thru plays

  • Hook rate

  • Hold rate

Grouped By

  • Reporting Starts

  • Reporting Ends

  • Campaign Name

  • Ad Set

  • Ad

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.