Understanding User Engagement: By analyzing these metrics, e-commerce stores can gain insights into how users from different traffic sources are engaging with their website and can inform marketing strategies to target audiences more effectively.

Measuring Conversion Performance: Businesses can assess the effectiveness of each traffic source in driving desired actions, such as completing a purchase. This information is crucial for optimizing marketing efforts and focusing on sources that contribute to revenue generation.

Identifying Effective Marketing Channels: Whether it's organic search, paid advertising, social media, or other sources, this analysis helps in recognizing which channels are driving the most valuable user engagement and revenue. This can also inform ad spend allocation.

Refining Marketing Strategies for Each Source/Medium: Analyzing the report by Session Source/Medium allows businesses to refine marketing strategies for each specific channel. For example, if social media is a significant driver of engaged sessions but has a lower conversion rate, it may indicate the need to optimize the conversion funnel or adjust targeting for social media campaigns.