Review your return customer rate

Review your return customer rate

Hop Designer

Shubham Kaushal



The Returning Customer Rate is a report of the percentage of customers who are repeat purchasers within the specified time period. It’s a quick look at your store’s customer retention rate.

Let's say a store runs a marketing campaign targeting one-time purchasers to encourage them to become repeat shoppers. Running this report before and after the campaign can reveal an increase in the returning customer rate to 68.45% meaning that the campaign was most likely successful.


How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Campaign Effectiveness Evaluation: Monitoring the Returning Customer Rate after a specific campaign can be used as a gauge of the campaign's success. If the rate significantly increases following the campaign period, it indicates that the initiative effectively converted one-time purchasers into repeat customers.

  2. Customer Engagement Analysis: Tracking the Returning Customer Rate over different time periods allows businesses to assess customer engagement levels. Higher percentages of returning customers suggest strong brand loyalty and positive customer experiences. Conversely, a declining rate might indicate a need for enhanced customer service, improved product quality, or better post-purchase support.

In This Report


  • Returning Customer Rate

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.