This report provides an overview of campaign performance across search keywords and match types, focusing on cost, impressions, clicks, conversions, and various conversion metrics. This allows you to assess the performance of your keywords based on cost, reach, clicks, and conversions, aiding in optimizing your Google Ads campaigns for better efficiency and return on ad spend.
How to use this Hop.
Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.
Keyword Performance Assessment: The report offers insights into the performance of specific search keywords, allowing e-commerce stores to assess which keywords are driving clicks, impressions, and conversions. This information is valuable for optimizing the selection and bidding strategy for keywords that align with business goals and target audience.
Cost Optimization: Analyzing the cost-related metrics such as Cost, Average Cost per Click (CPC), and Cost Per Conversion allows businesses to optimize their budget allocation. Identifying keywords with high costs relative to conversions enables strategic adjustments to maximize the return on ad spend (ROAS).
Ad Position Insights: Metrics such as Impressions (Abs. top) % and Impressions (Top) % provide information about the ad position on the search results page. Media buyers can use this data to evaluate the visibility of their ads and make bid adjustments to improve ad placement, potentially increasing click-through rates.
Conversion Metrics Analysis: The report includes key conversion metrics such as Conversions, View Through Conversions, Cost Per Conversion, and Conversion Rate. This is especially useful to evaluate the effectiveness of keywords in driving desired actions, whether it's making a purchase or completing another conversion goal.
Campaign Goal Alignment: By aligning the analysis with campaign goals, media buyers can ensure that keywords are contributing to the desired outcomes. Whether the goal is direct sales, lead generation, or brand awareness, understanding how different keywords support these objectives informs strategic decision-making.
In This Report
Keyword max Cost per Click (CPC)
Click Through Rate
Average Cost per Click (CPC)
Impressions (Abs. top) %
Impressions (Top) %
View Through Conversions
Cost Per Conversion
Average Cost per Mille (CPM)
Search keyword match type