This is a report highlighting performance across three different platforms: Google Ads (GA), Facebook (FB), and TikTok (TK) over a specific date range. It offers a quick snapshot of which channel drives the most conversions and at what cost, allowing for comparison and potential optimization of your advertising spend across different platforms.
How to use this Hop.
Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.
Comparative Performance Analysis: The report allows e-commerce stores to compare the performance metrics of Google Ads, Facebook, and TikTok side by side. By analyzing metrics such as CPC (Cost per Click), E-commerce Conversions, All Conversions, and CPA (Cost per Action) for each platform, businesses can identify which platform is delivering the best results in terms of cost and conversions.
Cost-Efficiency Assessment: Understanding the cost per click and cost per action on each platform helps in optimizing budget allocation, ensuring that advertising spend is directed towards platforms that provide the most value for money.
Optimizing Ad Spend Allocation: Understanding the performance of each platform enables media buyers to optimize their ad spend allocation. Businesses can reallocate budgets based on the performance of each platform, ensuring that resources are directed towards channels that generate the best return on investment (ROI).
In This Report
Google Ads: CPC (Cost per Click)
Google Ads: E-commerce Conversions
Google Ads: All Conversions
Google Ads: CPA (Cost per Action)
Facebook: CPC (Cost per Click)
Facebook: E-commerce Conversions
Facebook: All Conversions
Facebook: CPA (Cost per Action)
TikTok: CPC (Cost per Click)
TikTok: Ecommerce Conversions
TikTok: All Conversions
TikTok: CPA (Cost per Action)