Bounce rate refers to the percentage of people that enter your website and leave without visiting the rest of the pages of your site.
A higher bounce rate, e.g. 95%, generally means that many people leave your website almost instantly. There could be several reasons for a higher bounce rate. For instance, slow site speed, complicated shopping processes, unappealing or unfriendly website or irrelevant content.
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The benchmark for Shopify mobile bounce rate is 49.1%, and Shopify desktop bounce rate is 38.3% (Source: Littledata.io, November 2021)
You can reduce the bounce rate by focusing on your website loading speed. According to a study analysis by Skilled, 64% of smartphone users expect a website to load in 4 seconds or less. If the page load takes longer, then the users generally leave the site. To speed up your website, you can use compressed images, optimize dependencies, use accelerated mobile pages (AMP) to optimize the speed in mobile devices, and reduce HTTP requests.
Design a user-friendly website and focus on improving the overall user experience. Make your landing page more aesthetically pleasing to make a good first impression on your users.
Adding product reviews and ratings can also help build visitor confidence and eventually drive conversions.