Customer Loyalty Assessment: E-commerce stores can assess customer loyalty trends over time by tracking the number of returning customers on a daily basis. A consistent or increasing number of returning customers indicates a strong customer base and successful customer retention strategies. Conversely, declining returning customers may signal the need for improved customer experiences or targeted marketing efforts.

Marketing Campaign Evaluation: Daily reports of returning customer sales provide insight into the performance of marketing campaigns aimed at boosting customer retention. Stores can quickly assess the effectiveness of these campaigns and identify the need for any necessary adjustments to enhance their effectiveness. You can combine this report with our Sales Performance over Time Hop to get additional insight into your daily ad spend.

Returning Customer Value Analysis: The report provides insights into the monetary value of orders placed by returning customers. Comparing this value with the total sales helps businesses understand the contribution of loyal customers to overall revenue and take action where necessary which could improve LTV in the long run.