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Identify your most valuable customers using an RFM analysis

 
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Category

Revenue

Integrations
Creator

Shubham Kaushal

 

What does this Hop do?

Identify your most valuable customers using a Recency, Frequency, Monetary Value (RFM) framework. Customers must have ordered at least once in the specified time period to be considered in this analysis.

Conduct a RFM analysis every quarter to find your most valuable customers and prioritize engagement efforts for them. Keep this core group of customers coming back with special offers, new products, and newsletters.

See also: Identify the customers you are at risk of losing

 
 
 

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