Identify your most valuable customers using a Recency, Frequency, Monetary Value (RFM) framework. Customers must have ordered at least once in the specified time period to be considered in this analysis.
Conduct a RFM analysis every quarter to find your most valuable customers and prioritize engagement efforts for them. Keep this core group of customers coming back with special offers, new products, and newsletters.
Getting the right data quickly is essential to making the right decisions. Get started for free with our revenue analytics platform, built specially for D2C brands.