Review your ROAS on a monthly basis

Review your ROAS on a monthly basis

Hop Designer

Mayank Verma

Category

Marketing

This is a report on your ad spend on each of your ad channels, the revenue generated as reported by the channel, and the return on Ad spend (ROAS) for each channel for the last 3 months.

Integration(s)

How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Identifying High-Impact Channels: The report assists in identifying the channels that have the most significant impact on revenue generation. Businesses can then prioritize them and strategically invest in those channels. For example, if TikTok consistently delivers a higher ROAS compared to other channels, a store might decide to increase investment in TikTok advertising to capitalize on this efficiency.


  2. Trend Analysis and Seasonal Insights: Over the three-month period, businesses can conduct trend analysis to identify patterns in ad spend, revenue, and ROAS. Seasonal variations or specific trends related to certain months can be observed, allowing e-commerce stores to tailor their advertising strategies to capitalize on peak periods or address challenges during slower months.

In This Report

Metrics

  • Google Ads Spend

  • Google Ads Sales

  • ROAS: Google Ads

  • Facebook Ads Spend

  • Facebook Ads Sales

  • ROAS: Facebook Ads

  • TikTok Ads Spend

  • TikTok Ads Sales

  • ROAS: TikTok Ads

  • Total Ad Spend

  • Total Sales [Shopify]

  • MER

Grouped By

  • Timeframe

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.