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Conduct a cohort analysis of your customers to measure effectiveness of your retention efforts

 
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Category

Revenue, Product, Marketing

Integrations
Creator

Shubham Kaushal

 

What does this Hop do?

Analyze how often newly acquired customers come back to purchase across future months. The output is a pivot table with customer purchases tracked by months.

It is easier to get a customer to repeat a purchase than to acquire a new customer. Using your first report as a benchmark, continue to improve your M1, M2... retention numbers.

See also: Identify your most valuable customers using an RFM analysis

 
 
 

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