Top 100 customers who have not purchased from you in the last 30 days, ordered by their total purchase value. This Hop enables you to find the cohort at risk of churning.
Schedule this Hop to run every month to provide you with a list of at-risk customers. Get together with your marketing and category teams to determine the best offers for this group of customers.
See also: Identify your most valuable customers using an RFM analysis
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